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New Direct Mail Articles

Seven reasons to use direct mail for sales lead
1. Personal
Unlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect’s place of business as a piece of personal communication from your mind to his. Also, unlike any other medium, direct mail can be personalized (Dear Mr. Smith) and customized to each reader (“As an IT manager, you know that . . .”), showing your prospect that you know about him by name and understand his business in particular.

How to get prospects to open your direct mail envelopes.
In direct mail, you have a formidable enemy—the wastepaper basket. Your prospects take one look at your mailing envelope and decide if they will open it or fling it into the trash can (or recycling box). One way to persuade them to open your envelope is to make your envelope irresistible. Here are a few ideas.

 Why should you consider using shared direct mail envelopes? Shared direct mail is less expensive than traditional direct mail. Companies like Money Mailer sell advertising to local businesses of all kinds. The cost to mail out an advertisement are approximately 10 times less expensive than individual direct mail, or "solo mail". There are many companies who sell "shared mail" advertising whom distribute their envelopes through the US Postal Service. But we recommend Money Mailer regardless of where you are located in the United States. To reach Money Mailer for a quote, you can contact them on their website, www.MoneyMailerNorthTX.com.

Direct Mail advertising for contractors? Home service companies can really knock it out of the park by using direct mail as a media source. Choosing the right data list, the message, the call to action and the delivery method are all important factors when setting up a direct mail campaign. Many local contractors use direct mail regularly as a way to get their phone ringing. "Direct mail has been our number one way of getting new leads for my landscaping business. And now, we are the best Fort Worth landscaping company", Green Earth Services of Texas.  

Birthday Cards to build repeat business - We send out birthday cards in the mail to all of our corporate clients. This is a great way to build customers for life. "We are an Irving TX limo service and we love using direct mail to build relationships", Irving Luxury Limo.

Postcard Reminders for Oil Changes - Pit Stop Xpress mails out postcards to customers who are late on getting their oil changed as a reminder. Postcards motivate their customers to come back into their shop sooner than they'd ordinarily come in. "The more they are in my stores, the sooner we can change their oil and perform other regular maintenance. They are the best place for an oil change Hurst Texas.

EDDM Postcard Campaigns for Getting New Customers -  Our strategy is simple. We log onto the USPS website for EDDM and choose our carrier routes. We place our order online and pay the postage. Then we take our postcards to the local post office and they get them mailed. It's easy... and it works very well. Direct mail advertising still works very well. If you need Carpet Cleaning Colleyville, call us. 

Limousine and Party Bus company uses Direct Mail to direct clients to their website - I send out letters to past customers who haven't used my services in a while. I send them to my website through the mail. It's a great way to get them to watch videos on my website so I can show them my new vehicles.  People like to see video and hear what we have to say about our fleet. Direct mail does this for us.  Brandy J., www.vip-limo.com

Fort Worth Carpet Outlet - We mail coupons out to sell carpeting, lamintate, tile and wood floors. We use coupon advertising to attract homeowners and generate leads for our sales reps. They sell carpeting and hardwood flooring mostly. "We use direct mail and we love it. It has helped us build our business over the last 20 years". Tony Brenner, www.TimHogansflooring.com

 

 

 

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