Direct Mail
New Direct Mail Articles
Seven
reasons to use direct mail for sales lead
1. Personal
Unlike an advertisement in a trade publication, which can be read by anyone,
your sales letter arrives at your prospect’s place of business as
a piece of personal communication from your mind to his. Also, unlike
any other medium, direct mail can be personalized (Dear Mr. Smith) and
customized to each reader (“As an IT manager, you know that . .
.”), showing your prospect that you know about him by name and understand
his business in particular.
How to get prospects
to open your direct mail envelopes.
In direct mail, you have a formidable enemy—the wastepaper basket.
Your prospects take one look at your mailing envelope and decide if they
will open it or fling it into the trash can (or recycling box). One way
to persuade them to open your envelope is to make your envelope irresistible.
Here are a few ideas.
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