USADATA Direct Mail Portal™ Launched at www.dei-sales.com

NEW YORK, August 20, 2001 – USADATA, a provider of online applications that simplify and automate marketing processes such as direct mail, today announced it has launched with D.E.I. Management Group, Inc. an online service that enables the sales training company's clients to efficiently prospect for new customers and execute direct-mail campaigns.
    Clients of D.E.I., one of the nation's top sales training companies, will use USADATA's portal technology to access data and sales materials for direct marketing campaigns in a variety of industries including finance, high technology, law, medical, real estate and retail. The D.E.I. Direct Mail Portal enables users to generate business and consumer mailing lists based on demographics and geographic area to improve targeted prospecting; design and customize direct-mail pieces from a library of company-approved postcards; and execute an entire direct-mail campaign in 15-20 minutes. USADATA coordinates the prospect-list generation, printing and mailing so direct-mail pieces are delivered to the targeted lists within in a few days.
"The portal provides a full-service prospecting tool for D.E.I.'s clients to quickly generate direct-mail campaigns in addition to D.E.I's extensive online training courses and lead-generation products," said Patrick Dineen, senior vice president of client development at USADATA.    
                       

USADATA Launches Direct Mail Portal for Sales Training Company 2-2-2

The D.E.I. Direct Mail Portal incorporates advanced features, including on-screen proofs of mailers and USADATA's Quickpick technology for selecting prospects based on predefined criteria such as demographics and purchasing behavior. The portal also enables D.E.I.'s employees to prospect for new customers.
"Because we are in the business of improving sales performance, USADATA was a natural match for our company," said Steve Schiffman, president of D.E.I. Management Group. "Our clients come from many different industries and the portal offers the flexibility to meet their varied needs."
       
About D.E.I. Management Group, Inc.
    Founded in 1979 by Stephan Schiffman, D.E.I. Management Group, Inc. (D.E.I.) is recognized as one of the nation's premier companies delivering sales training programs and revenue solutions for organizations ranging from Fortune 500 companies to start-ups.
Using face-to-face training and distance learning programs, the firm helps organizations do what they do better by posting measurable improvements in team skill sets in Appointment Making, Prospect Management, and High Efficiency Selling Skills.
To date, D.E.I. has trained over half a million salespeople in North America, Europe, and the Pacific Rim in all types of industries including healthcare, advertising, telecommunications, manufacturing and finance, to name a few. Some major clients of D.E.I. include Aetna U.S. Healthcare, ExxonMobil, Motorola, Nextel Communications, Sprint, Pagenet, Merrill Lynch, Toronto Dominion Bank, Rogers Broadcasting, and AT&T Networks.

About USADATA
USADATA, based in New York City, provides Marketing Process Automation solutions that simplify and automate traditional marketing processes such as direct-mail campaigns, prospecting and research. Using XML and Web technologies, USADATA's portals offer instant access to business and consumer data, as well as outsourced mailing and printing services. The company focuses on meeting the needs of organizations with decentralized networks of agents, brokers, sales representatives or franchisees. USADATA's current clients include MetLife (NYSE: MET), Pitney Bowes (NYSE: PBI), Advanta Corporation (Nasdaq: ADVNB, ADVNA), Jiffy Lube (NYSE: PZL), Conseco (NYSE: CNC), Waddell & Reed Financial Inc. (NYSE: WDR), Minuteman Press and the National Football League. USADATA's financial partners include Acxiom Corporation, SI Ventures, Insight Capital Partners, Advanta Partners and an affiliate of Mesco Ltd. For more information, call (212) 679-1411 or visit www.USADATA.com. Direct Mail Portal is a trademark of USADATA.





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