London, 5 Februar 2004 — Thane Direct UK, the international arm of world-leading TV, internet and direct mail retailer Thane, Inc., announced today the launch of www.rapidwhite.tv, the first UK consumer site specializing in tooth whitening by Natural White..

London February 5, 2004-—Thane Direct as the sole international mail order and TV distributor for Natural White corporation has set up www.rapidwhite.tv to offer customers direct access to the best of Rapid White deals in the UK.

The newest product in the range is the revolutionary Rapid White 'Brush-On' system which is a special European non-peroxide formula, which can whiten teeth 3 shades in 3 days. The site is also offering exclusive configurations of the Rapid White mouth tray system, including the warm and form mouth trays for easier application. All the products will represent great value.

This new website will be the latest addition to Thane's successful marketing platforms. Thane Direct already runs Rapid White infomercials on its two 24 home shopping channels on Sky and NTL, each reaching eight million homes; sells Rapid White through mail order as well as on its own website, www.thanedirect.co.uk .

"We are pleased to be able to offer customers a dedicated site that contains everything they need for tooth whitening to maintain a bright and white smile." said Richard Whinfrey, Managing Director of Thane Direct UK Ltd.




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