Meyer & Wallis Named Agency of Record for Shoreline Ophthalmology; Launches Direct Mail Effort

MILWAUKEE, WI May 14, 2004 -- Meyer & Wallis was hired by Muskegon, Michigan-based Shoreline Ophthalmology and launched a direct mail and print ad campaign this month promoting Shoreline's LASIK seminars.

Since LASIK patients often are able to rely less on their eyeglasses following a successful procedure, the campaign highlights this benefit by depicting unexpected ways to use old glasses around the house. To view the ads for Shoreline, visit www.meyerwallis.com/whatsnew. The first element of the campaign suggests using your old eyeglasses to make a new bird swing for your parrot. The campaign will support Shoreline's free LASIK seminars throughout 2004 and include other unusual ideas suggesting how to put old glasses to use.

The agency also will assist in the development and promotion of Shoreline's brand as a medical practice, as well as promotion of Shoreline's optical and other ancillary services.

Shoreline Ophthalmology is an eye care and surgical provider with offices in Muskegon and Grand Haven, MI. Their team of experienced and dedicated doctors provides high-quality, total vision care for the entire family through advanced diagnostic services and by providing an array of options for correcting vision.

Shoreline is the largest Ophthalmology practice on the Western Michigan Lakeshore, with 6 Ophthalmologists and 2 Optometrists on staff. Shoreline provides LASIK, systemic management and treatment of eye disease, Cataract treatment, Botox and eyeglasses, as well as routine eye care. To learn more about Shoreline visit www.shorelinevision.com

Meyer & Wallis is a full-service advertising agency with experience in consumer, business-to-business and retail advertising and marketing. The agency, which bills approximately $43 million annually, has offices in Indianapolis and Milwaukee.

Current Meyer & Wallis clients include Accunet Mortgage, the American Heart Association Midwest Affiliate, Batteries Plus, The Blood Center of Southeastern Wisconsin, Cardinal Stritch University, Columbia St. Mary's, Flexsteel Industries, Independent Physicians Network, LoBill Supermarkets, Marsh Supermarkets Inc., O'Malia's, Orthopaedic Hospital of Wisconsin, QuadTech, Quad/Graphics, Sentry Foods, Shoreline Ophthalmology, St. Joseph Hospital – Kokomo, Trios di Tuscanos, Vectren Energy, Village Pantry, and the Wisconsin Conservatory of Music. To learn more about Meyer & Wallis, visit www.meyerwallis.com.

Creative Credits
Copywriter: Patrick Pritchard
Art Direction: Jim Brooks
Photography: Dave Gilo




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