ROSKA DIRECT HIRES NEW VP/DIRECTOR CLIENT SERVICES

MARTIN DIRECT MARKETING EXECUTIVE JOINS ROSKA DIRECT

Montgomeryville, PA (April, 2002) – Senior direct marketing executive A.J. Viscomi has joined Roska Direct as VP/director of client services.

Viscomi, formerly VP/director of direct response marketing at The Martin Agency in Richmond, Virginia, will head up account management for the $50 million direct shop. Executive Vice President Jay Bolling, previously held this position and will now focus on business development.

"AJ is highly regarded as an instinctive and insightful direct marketer. These skills are further complemented by his ability to bring clarity, focus and efficiency to even the most complex programs. We've know each other a while and we're delighted to have joined forces," says Jon Roska, founder and CEO of the 60 plus person agency.

"It's great to be back in a direct shop. At Roska, we've got some of the best direct marketing minds in the business. Everyone here understands that our mission is to deliver business results for clients. It's also great to come home to the Philadelphia area," says Viscomi, a 20-year veteran of advertising and direct, and native of suburban Philadelphia. "A lot of general shops are trying to make integration work but the truth is they aren't. And the compromises are enormous from the client perspective. With Jon and everyone here, there's no infatuation with filmmaking or preoccupation with winning awards. Our focus is on helping clients grow their business."

At Martin, Viscomi was a key player and presenter in the agency's business development program. He was instrumental in helping land the agency's two premier direct accounts—UPS and Champion Mortgage—and participated in pitches for the US Army, Lucent, Deloitte, Kodak, IKEA and many others during his time at the agency. He also worked on the agency's other top brands including Alltel, Saab and GEICO.

"Roska Direct has experienced consistent growth throughout the years, even recently when most agencies have been suffering. AJ's business
development experience and ability to develop solid client relationships are going to help take us to the next level," says president/COO Rick Moore.
"AJ and I have been talking for some time and we knew we'd eventually work together. We're both excited it's finally happened."

Prior to Martin, Viscomi was director of marketing for ADT Security Services and ran their $40-million marketing program. He also is a veteran of Devon Direct Euro RSCG. He is a published author and frequent DMA and AMA speaker on a variety of marketing, advertising, and customer service topics.

About Roska Direct
    Roska Direct (http://www.roskadirect.com) is a $50 million, full-service direct response advertising agency, specializing in interactive and traditional mediums. Since 1981, Roska Direct has served national clients in the pharmaceutical, e-commerce, financial services, insurance, technology, and publishing markets including Thomas Register, K'NEX, Equitable, Proctor & Gamble, Pfizer, AstraZeneca, Aventis Pasteur, Eli Lilly and Company, Novo Nordisk and PetFoodDirect.com. Roska Direct is located in suburban Philadelphia.

To access a graphic image of Mr. Viscomi, visit:
http://www.roskadirect.com/roska_team.html





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